Apple’s has to be the only company that can get people up in arms over a damned announcement. They are hype whores. I’ve seen a company make announcements that they are going to announce something.
Don’t get me wrong, I’m pretty excited about the iPad (not sure if I want one, though).
It just seems that Apple does this for every new product they release, big or small. They did this for the MacBook (which was just a new laptop), the iPhone (something people have known that they’ve been working on for awhile), Leopard (an update to OSX, also the updates to OSX since) and the AppleTV (which was a flop in the long run). That is just the list of things from my recent memory.
I’m not saying that other companies do this. All I’m saying is that no other company does this as much as Apple. The other companies don’t do this as much or to the extent of Apple. The other guys mention something in an interview and you hear nothing from them til they make the announcement. But not Apple. You have to announce that you’re going to make an announcement, then spend the next three-to-six months building up the hype around what the product is through the numerous apple rumor sites that are purposely leaked information from Apple.
At this point it seems like a mute point for Apple to even have ads for anything, as word of mouth and bloggers do all of the work for you.
I think that I’m just tired of somethings being overhyped, that’s all.
Tags: apple rant hype






